launching digital agency from scratch (strategic and short-term planning);marketing strategy development, positioning, promotion, naming;creation optimal organizational structure of the company;business processes systematization (writing work regulations, CRM);team formation and recruitment (one-on-one);negotiating with potential clients, development of commercial offers.

Dating site main projects/tasks:integration logic for cleaning database from spam;introduction of users loan functionality;management promotions on dating site;users persona model development;operational process of technical support construction, choosing automation system;improving usability by creating general media gallery, redesign interfaces and general pages;writing instructions for integrating new functionality for site moderators / administrators.CPA dating network tasks:building operational process of work for affiliate managers (writing regulations, instructions);integration new advertisers in the affiliate network (setting up offers from scratch);webmasters traffic optimization, creating rules in tracker;interviewing (hiring) affiliate managers.

preparation for launching own project;pitch to investors (Ukraine, USA, Finland);product management (setting hypothesis, customer development, value proposition development);marketing activities (search and evaluation of target markets: Asia, India, USA).

marketing department management (4+ employees), recruitment;planning, forecasting, implementation of the marketing plan;marketing budget planning;strategic formation of advertising campaigns for 3-5 months with the marketing department of the entire franchise network;carrying out preparatory work for the withdrawal of a new brand (writing TT for the development of style and brand book, target audience segmentation, carrying out primary Customer development);marketing group of 12 franchise cities (Ukraine, Russia, Belarus) by Scrum methodology. Providing marketing services (Adwords + Facebook targeting, posting), finance control;Adwords account analysing: adjustment budgets for individual ads, keywords, launch GDN;pixel setting, Facebook remarketing. Sorting, loading databases for target ads;control the formation of a content plan for Facebook / Instagram;e-mail newsletters (sorting and loading of the databases, writing TT for templates);lead generation by craud marketing in Facebook target groups and Telegram channels;analysis of existing Landing Page, landing pages of competitors, writing TT / recommendations for development of new pages;Brainstorm, writing TT to the designer (GDN banners, advertising banners, remarketing in FB and Adwords;implementation of BTL and ATL marketing activities;creation of a calendar plan for offline marketing (prioritization of events, the decision on the scale of participation in events from our side);full implementation cycle of POS materials for events;negotiating, contracting for barter relationships;CRM Bitrix24 revision (setting TT for software developers, execution control, testing of CRM and integrable services);implementation of business processes in CRM between departments (marketing, sales, accounts);finalization of the scenario of the distribution of calls in telephony Binotel;listening sales department calls (4 employees), analyzing errors at meetings, updating scripts;tracking and identifying errors at the sales stage, creating a report with points of growth, controlling CRM management by sales department.

marketing department management (6+ employees) and sales department management (8+ employees), recruitment;managing the development of the company’s own CRM (working with API documentation, setting up technical task for software developers, monitoring implementation, testing CRM and plug-in services);participation in site improvements, managing web developers department (setting up technical task, monitoring implementation, testing);providing training for new employees;conducting trainings on marketing trends for my own department;development of ideology, strategy and controlling progress;participation in the development of advertising strategy in Google Adwords, work on reducing the cost of a click, increasing CTR;participation in the development of Google Display Network, dynamic remarketing;preparation and control of budget allocation for lead generation channels;development landing pages structure;participation in the e-mail dispatch, loading the bases, development of templates, checking the validity of the base, constructing the chains, push notifications;search and create event for e-mail distribution;participation in the formation of SMM strategy, promotion in Facebook, Instagram;building subscribers and creating funnels in chat bots, development lead generation strategies, lowering the cost of lead;bonus program development;participation in negotiations;work with CPA networks;forecasting KPI in sales department;conversion tracking;integration of sales scripts;listening sales department calls, meetings, fixing errors;structuring of call and sales structure;maintaining full integration of 7+ agencies into companies CRM;negotiating, discussing finance with agency directors;rendering and implementation of business processes in CRM, between departments at the firm in the international format BPMN;writing job descriptions for work / CRM integration instructions.

piligrim.ua project management;CMS WordPress, site content management;preparation of content strategy for the entertainment sections of the site;planning and monitoring goals in Google Analytics, Tag Manager;search, setting the technical task, budget allocation for copywriters;tracking changes and trends in the rankings of search systems, adapting them to the site;SEO optimization (audit, bug fixes, code optimization, collection of semantics, editing snippets, writing meta tags);analysis of the site’s positions, increase in visibility of high frequency requests, retention of positions;link building (search and selection of sites directly, through exchanges of links), crowd marketing;conversions and traffic quality analysis;lead generation system development;analysis of usability, behavioral factors, site failure rates;building partnerships with services Unisender, Binotel, Ringostat, Jivosite, personal meetings;work in CRM;integration calltracking system Ringostat from scratch, connect three offices into a single telephony system Binotel.